Creatie = Reactie
When Achtungs creative director Mervyn ten Dam was asked to be the guest editor of the dutch creative magazine 'Creatie' we created an interactive magazine cover. We asked people's reaction ('reactie') by changing the name of the magazine into this month theme ('reactie' / reaction). People could change it again by moving the 'C' back to the place it originally belonged and so changing the name of the magazine back in 'Creatie' (creation). Interaction with an passive medium. All made possible by a sticker.
Nominated for the Dutch Best Magazine cover '09
