Turning something you have to do, into something you want to do.

More than 40% of kids have cavities by the time the reach elementary school. As the oral healthcare expert, Philips wanted to help solve this problem in a way that fits their band mentality: Innovations that matter to you.

So to turn something you have to do, into something you want to do, we created Brush Busters. Help two interactive characters with their dental problems by brushing your own teeth. The app works with sound detection and can pick up if and how long children are brushing. Parents can keep tabs on how often their children are brushing, add dentist appointments and stimulate regular and consistent brushing by adding personal rewards.

The app

Toy characters

Poster and comic book at the dentist

Awards and recognitions:
FWA MOBILE OF THE DAY
RED DOT AWARD
3X SPINAWARD
2X ADCN AWARD
CONTAGIOUS