Pretty full of itself

The new Volkswagen Passat, filled with loads of features, 'is pretty full of itself'. Therefor we came up with the idea to start looking for drivers who are as full, if not fuller of themselves than this well known Volkswagen model is. And what better place to challenge or be challenged than in the social heart of the target audience: Linkedin?

We created the campaign website linkeduit.nl (dutch for LinkedOut), in cooperation with LinkedIn, where fanatic users could challenge each other to test who is as full of themselves as the new Passat is. With a huge wink of course.

Campaign site

Awards:
FWA SITE OF THE DAY
2X WEBBY HONOREE
CANNES LION SHORTLIST
2X SHORTLIST EUROBEST
2X ONE SHOW FINALIST
SHORTLIST D&AD