Cheer in the first car powered by sound.

For the Olympics 2012 Volkswagen Netherlands wanted to provide the dutch athletes with even more support then cars. Since the dutch supporters are world famous for being passionate fans, Volkswagen invited it's countrymen to do what they do best: cheer the dutch athletes on the podium. Supporters could qualify themselves throughout the whole Netherlands as the best – in the first car that drives on sound.

TVC

Activation

Driving on sound

Campaign site

Orange mayhem in the streets

Interactive booth at the 2012 Olympics in London.

Driving on sound infographic

Awards:
SILVER ADCN AWARD
SAN ACCENT
ESPRIX AWARD
EUROBEST SHORTLIST
SPINAWARDS SHORTLIST