Turning something you have to do, into something you want to do.
More than 40% of kids have cavities by the time the reach elementary school. As the oral healthcare expert, Philips wanted to help solve this problem in a way that fits their band mentality: Innovations that matter to you.
So to turn something you have to do, into something you want to do, we created Brush Busters. Help two interactive characters with their dental problems by brushing your own teeth. The app works with sound detection and can pick up if and how long children are brushing. Parents can keep tabs on how often their children are brushing, add dentist appointments and stimulate regular and consistent brushing by adding personal rewards.
The app
Toy characters
Poster and comic book at the dentist
Awards and recognitions:
FWA MOBILE OF THE DAY
RED DOT AWARD
3X SPINAWARD
2X ADCN AWARD
CONTAGIOUS
Turn your click into a car.
The GTI BannerBahn is a race across the biggest websites in Holland. On the 13th of september the visitors of these websites can prove they are fast enough for a new Golf GTI by trying to turn a simple click into a car. On this day the new GTI drives trough the bannerspaces of the sites giving everybody who's fast enough the possibilty to catch the car with one click.
Before the actual raceday people can prepare on the website by watchig the making of, checking the circuit and training their responsiveness.
Making of
Racing the Banner Bahn
Mobile game to practice your clicking skills.
Painting gigantic website on an airfield.
Awards:
WEBBIE AWARD
GOLD ADCN AWARD
GOLD SPINAWARD
3X EUROBEST
FWA SITE OF THE DAY
EPICA
GOLD ESPRIX
Visit the campaign site on: gtibannerbahn.nl
Pull your craziest face and help children in warzones
Living in conflict areas, children often have difficulty recognising and expressing their emotions. To communicate this message, we created the campaign ‘Crazy Faces’ in which Dutch and Palestinian kids have the opportunity to pull live crazy faces to each other, via an interactive photo booth placed in the Netherlands and in the occupied areas in Palestine.
The effect of the game, smiling and happy kids at both sides of the border, proved that emotions are universal, regardless of living standards, culture, health or wealth.
Campaign site
The four facial expressions that needed to be imitated.
Happy kids, pulling crazy faces
Awarded with:
FWA SITE OF THE DAY
Visit the campaign site on: crazyfacesgame.com
Cheer in the first car powered by sound.
For the Olympics 2012 Volkswagen Netherlands wanted to provide the dutch athletes with even more support then cars. Since the dutch supporters are world famous for being passionate fans, Volkswagen invited it's countrymen to do what they do best: cheer the dutch athletes on the podium. Supporters could qualify themselves throughout the whole Netherlands as the best – in the first car that drives on sound.
TVC
Activation
Driving on sound
Campaign site
Orange mayhem in the streets
Interactive booth at the 2012 Olympics in London.
Driving on sound infographic
Awards:
SILVER ADCN AWARD
SAN ACCENT
ESPRIX AWARD
EUROBEST SHORTLIST
SPINAWARDS SHORTLIST
Grand Prix of Roggel
Vodafone asked us to introduce their fixed fiber services in a small dutch town called Roggel. This quit town would be the one of the first communities to get acces to their high speed network and Vodafone wanted to see if Roggel was ready for such speed.
To measure this we challenged the people of Roggel to a contest of speed with Vodafone’s fastest; Jenson Button. In the Grand Prix of Roggel the fastest of Roggel took on the fastest of Vodaone in a race through the village. Roggel in a F1 Simulator equipped with a 3D version of Roggel, Jenson Button through the streets with his world championship winning F1 Mc Laren Mercedes.
As Roggel has little over 4000 residents we couldn’t possibly invite the whole of The Netherlands. Therefore we teamed up with director Andreas Pasvantis to make a documentary regarding the whole event from Roggels preparation of speed to their race with Jenson Button.
The Event trailer
The Documentary
The RTL GP Broadcast
The website
Movie poster
Race day
Awarded with:
BRONZE ESPRIX AWARD